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Kinoo is a fast paced startup with the mission to create the best possible future for children, their families, and the world through connection, play, and learning. They are doing this by building a digital/physical connected play experience that encourages kids to be active and allows kids to play with their extended families remotely through video chat.
With Kinoo, I was the Senior UX Product Design Director. When I came onto the project there was a big shift in what the perceived nature of how we were going to take a product that was designed for one intention to market in another way.
I have often been tasked throughout my career with coming onto projects at difficult point or points of change. this was no different. Like the Amazon Glow, Kinoo Connect found itself in a rather difficult marketing situation. The defined problem to solve (PTS) was around connecting remote grandchildren and grandparents through video chat and play. This tested well, but marketing it and finding a way to purchase was very difficult.
So as I was onboarding there was a shift in how we were approaching our product from the core. We were moving from the core positioning of grandparent and grandchild connection and moving into a single player learning experience marketed directly to the parents.
This came with many new PTSs...
Or better yet, the lack there of.
Sometime projects can ride on the vision of an individual and sometimes the strength in a group, and sometimes the strength and process creates the best outcomes. With my experience on the Kinoo Magic Wand, we needed a little more of the latter. From the top, we were guided in constantly changing directions. We delivered on those directions but the process was never in place, against our better judgment, to validate how the end user would truly take to everything that was put in front of them. And ultimately that is the worst decision you can make when designing a new experience.